Founded in honor of Vance & Beau, and inspired by the spirit of T’Challa & Vibranium, we’re a pack-first brand committed to enriching the lives of dogs and the people who love them. Whether it’s through smart enrichment, thoughtful design, or storytelling that honors every dog’s legacy, everything we do is shaped by loyalty, joy, and connection.

But our story didn’t start here. Vance, our first Doberman, and Beau, our toy poodle, joined our family as puppies just a few months apart. They grew up together, playing, traveling, and forming a bond that taught us what it truly means to be a pack. We lost Vance suddenly to DCM and Beau after a surgical complication, and in that heartbreak, we learned how easy it is to take time for granted, to say “we can do that later,” or “I wish we did that.”

With T’Challa and Vibes, we promised ourselves we would live differently. We would say yes to adventures, embrace training challenges, and create everyday moments that build connection instead of regret. We started this brand to share that journey and to inspire other dog lovers to do the same.

Through the events we attend, the sports we train in, and the adventures we take, we share what we learn so other dog parents can feel supported and encouraged. We hope to be a resource for your journey, offering enrichment ideas, travel tips, training wins, and reminders to slow down and enjoy every moment with your dog.

Because once you’re part of the pack, you’re always part of the story.